'Let's Do Business!' Master Class for vocational Business Students

What is the course about? This exciting master class will be competitive but fun! Students will learn about entrepreneurship and PEST (political, environmental, socio-cultural & technological), Porter's Five Forces and SWOT (strengths, weaknesses, opportunities and threats) analysis and then split into teams to apply these business strategies to a practical issue. Each team will think of an idea for a new business, create a business plan for it and then produce posters to try and convince others to invest in that business. Each 'business' will then be judged by a panel of (judges who are all) real life management consultants, venture capitalists and business strategy experts. They will decide how to invest their 'money' (not real!) and the business with the most investment wins!! The programme for the day, which is run at City University's Cass Business School, will look like this:  •  Lecture - part one - Entrepreneurship, PEST, Porter's Five Forces, SWOT  •  Break/refreshments  •  Lecture - part two - Brainstorm ideas for new businesses  •  Select teams and split into groups  •  Working lunch - deciding on strategy for new business  •  Work on task - work up a strategy for launching it in the marketplace and create posters  •  Poster display & judging  •  Announcements and prizes

When is it? 25 February 2005, 9.15am - 5.00pm Application forms must be received by 11 February 2005 Who can do it? Vocational students on year one of advanced level courses in Business How many place are there? There are 40 places Where does it take place? City University Cass Business School, 106 Bunhill Row, London, EC1Y 8TZ How much does it cost? Nothing! The course is free and travel is paid for. How do I apply? Fill in an application form available from your tutor or Aimhigher Coordinator, or download one from www.hefeinterface.org.uk. Then send it off to the postal address or email address on the form. What happens next? We will write to you to tell you if you have a place and where you should go. Want to find out more? Contact Louise Baker, Widening Participation Adviser, City Universityl. E-mail baker@city.ac.uk. Telephone 020 7040 0288 This course is run at: